To know the shopping preferences of today’s consumers and exactly how they view the in-store versus the web purchasing experience, Imprint Plus, makers of re-usable, store holiday hours name badges and signage, conducted a random survey of one thousand men and women across the nation. The survey respondents were somewhat divided into three groups of those that prefer to shop online (32.5%), in-store (29.70%), and a combination of both (37.80%).
Among those that prefer the in-store experience, they frequent these stores in order of preference: Discount Mass Merchandisers, including Walmart and Target (76%); Food Retailers, like Supermarkets and Whole-foods (71.2%), followed by Drug Stores, like CVS and Walgreen’s (50%); Beauty Supplies, like Sephora (48.9%); Consumer Electronics Stores, including Best Buy (48.9%); Hardware Stores, such as Lowe’s and Home Depot (44.10%); and Shops, like Macy’s or Nordstrom’s (37.6%).
“Our survey tells us that consumers shop at physical retailers, primarily for discounted merchandise, food, drug, and health and beauty aids, along with consumer electronics, appliances, building supplies, and clothing,” said Kristin MacMillan, President of Imprint Plus.
Consumers who shop in-store reported the requirement to see, touch, and handle merchandise within the buying experience, in addition to on-the-spot sales rather than having to watch for delivery. In terms of purchasing food, the majority of the consumers surveyed (86.10%) would rather shop in-store due to the capability to judge quality and freshness. Shopping online for food presents challenges including the requirement to be the place to find accept delivery as well as the inability to utilize the senses in seeing and handling the merchandise offered. Clothing is an additional area where customers prefer in-store shopping. 60% of these surveyed favor the physical experience, with only 17% of these surveyed opting to get clothing online. What consumers like least about What time does does stores close on sunday is that it is just too time-consuming with long-wait times to look at or return merchandise. Other key dislikes reported include difficulty in locating sizes, styles and colors, and travel time to and from the shop.
“The retail available experience fulfills the requirement for utilizing the senses within the shopping experience and feeling, touching as well as smelling is used in merchandise selection,” continues Ms. MacMillan.
Over half of customers surveyed (52%) reported convenience since the reason they enjoy internet shopping. Additionally they reported the great deal of merchandise to pick from, free freight and returns, price comparisons and web-based testimonials as positive experiences connected with shopping online. What they dislike about online shopping is not really seeing the merchandise in person, the inability to try on for size and fit and the requirement to wait for shipping.
“Consumers are pressed for time and would be more ready to shop in physical stores should they could shop more efficiently in less time,” adds Ms. MacMillan. “A concentrate on customer care would help the customer travel through long wait times and merchandise selection. The usage of technology and retailer apps can play a role in streamlining wyydui procedure of merchandise selection to check out.”
Over half in the consumers surveyed stated it absolutely was important to create a personal relationship with a sales associate whether online or perhaps in-store. Asked if possessing a personal relationship with a store sales associates would result in more shopping in that store, nearly 50% of these surveyed responded “yes.” An identity badge stating a sales associate’s name, title and area of expertise is an overview of the client, one which the survey clearly establishes as a pathway to developing better customer relations with all the retailer, as well as generating more sales and frequent visits.
“Today’s consumers want personalized experiences when https://www.storeholidayhours.org/ have to blend technology and service to fulfill their needs,” continues Ms. MacMillan. “An easy add on could possibly be the ability to select clothes on the internet and reserve a dressing room – time savings and making a new shopping experience.”