A year ago we analyzed 1 million Internet search results. And we discovered that links impacted rankings a lot more than any other factor: Quantity of referring domains. In fact, Google has recently come out and said that backlinks is one of their best three ranking signals. So it’s clear that links still form the foundation of Google’s algorithm. Now you ask ,:
How come links still very important?
To understand that, you’ll must hop inside your Delorean and get back to the pre-Google days of the internet. Back in the day, search engines like Yahoo! and Alta Vista (remember them?) were the dominant players. Plus they ranked their search engine rankings 100% based on the content on the webpage.
Their now-famous PageRank Algorithm changed this game. As opposed to simply analyzing the material of a page, Google looked at how many people linked to that page. And they were right. Nearly 20 years later, links continue to be the simplest way to determine the quality of a webpage. That’s why backlinks remain Google’s go-to ranking signal.
Nevertheless, thanks to updates like Google Penguin, Google now targets link quality (not simply link quantity). You could be wondering: What exactly is a high-quality link, exactly? And how do you build them? That’s what I’m planning to cover in the remainder of this informative guide.
Link-building in 2018 is the method of making links on other websites. Earned natural links directly improve the standing of a website and where it ranks in the search engines, and other search engine listings. Self-made links are risky are available with them the chance of penalisation by the Google webspam team.
Backlink building could be a very risky strategy in 2018, and one which i would avoid till you have (a minimum of) first addressed the inevitable quality issues on the website. In case your business or website content is not rvkzci organic links or social shares you could have a big problem on the hands, and unnatural links is not going to enable you to in the end.
It is important to realize that in 2018, Google “discards” and “discounts” plenty of links in your site, particularly the low-quality links it identifies, and it also requires a lot longer to view the consequences of some kinds of link building. Links still matter in many situations but Google looks to demote sites who have no E-A-T (Expertise, Authoritativeness, Trustworthiness) and a big part of E-A-T is becoming mentions and links on authoritative sites.
Google still rewards high-quality links, actively aims to ignore lower-quality links and will still penalise real-time spamming activity using manual actions. Before I ‘built links’ to your site I might look at the site for quality issues first and improve website content. It’s easier, cheaper as well as an investment in a pro-active activity that Google isn’t actively devaluing.
You may use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website Auditor to examine for common SEO challenges. Should you be not technically minded, we are able to optimise your website as part of our fixed price SEO service or ad-hoc SEO audit service.