At Kissmetrics, we’ve discussed ways to build authority within your industry through blogging. If you’re a fan of Social Media Examiner, you could have learn about major brands which may have taken advantage of guest blogging. So today, we are going to have a look at exactly ways you can get guest blogging opportunities to make the most from them.
Before we start, the first task would be to decide what your main goal for how to get your guest post published is. Knowing this goal ahead of time is essential in determining the appropriate blogs to submit guest posts to. Typically you will find three main goals for guest blogging.
With the appropriate content at the top blogs, you could do all three of such things. Should you be trying to accomplish either #1 or #2, then it is advisable to find blogs that have a very good sized and engaged audience. Should you be just trying to accomplish #3, you will want to pinpoint blogs with strong root domain authority. You can examine this for free while using SEOmoz toolbar. Knowing your goals beforehand will help you in determining which blogs will be the most effective for you to submit guest posts to.
So when you can sell seeds, you will need to find gardening blogs having an engaged audience of gardeners. These should be useful for finding the appropriate guest post opportunities.
Google is a good place to start in the quest for guest posting opportunities. You should use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from the industry.
Know of any prolific guest bloggers in your industry? When you read enough blogs with your industry (which you should), these could be the names you see time and time again writing content for other individuals. For web marketers, that list includes Gregory Ciotti, Danny Iny, Leo Widrich, Neil Patel, Marcus Sheridan, and more. Using Internet search, hunt for the name of prolific guest bloggers within your industry along with the phrase “guest post by”. This may reveal all of the sites that these particular guest bloggers have posted upon. They ought to be good places so that you can guest post upon at the same time. An additional benefit would be if you actually know a guest blogger within your industry that can make an intro for you to the people who own blogs they already have guest posted upon.
Should you (or maybe your web marketing agency) has ever pulled up a backlink analysis of the competitor while dealing with your SEO campaign, chances are one or more of your respective competitors have backlinks from guest posts they have done. If you have use of tools like Open Site Explorer, you can try the backlinks of your respective competitors and spot any blogs they have written for. In the event you don’t, you could do a Internet search for link:domain.com -domain.com “guest post” (replacing domain.com together with your competitor’s domain) that ought to reveal sites that the competitor has written for.
A great deal of bloggers and guest posters will share their latest guest posts on social networking sites. Since the easiest a person to search is Twitter, you should attempt operating a Twitter search for keyword “guest post” to obtain the latest tweets about guest posts inside your industry. Just stick to the links to find out which blogs are accepting the guest posts.
Need more keyword search ideas or a just a list with plenty of different guest posting opportunities? Look at this post on Buzz Blogger with 500 places to syndicate content which one by Brian Keith May with 100 sites to submit guest posts.
Last, but not least, is My Blog Guest, a community of guest bloggers. Subscribe to free and look for blogs that happen to be accepting guest posts. Much better, post your own information to mention that you want to write guest posts over a particular topic so blog owners can see you!
Getting ready to Pitch a Guest Post
See that we don’t just jump from finding guest blogging opportunities to contacting the blogs. That’s because there are many things you should do prior to deciding to propose a guest post for a site you’ve just found.
Learning your target blog’s content is key. Sure you already know they already have content regarding the keyword you looked for while searching for guest post opportunities. But you have to know much more about this content such as…
While a blog may have guest posts, the question is perform the guest bloggers thrive? Do guest blog articles on the webpage get all the comments and social sharing as blog articles with the owner? Some sites might accept guest posts, however, if the audience is just tuning in for the blog owner, then you definitely won’t do it well in case your goal is always to build authority or get traffic back aimed at your website.
Some blog owners are more inclined to accept guest posts by certain types of people over others. Peruse a number of guest blogger bios on the blog to find out if they may be fellow bloggers, freelancers, consultants, business owners, or anything else. This is important whenever you introduce you to ultimately the blog owner for your pitch. Search for more details on the success rates of guest posting outreach within this study on SEOmoz.
To enhance your chances of getting accepted being a guest blogger, you should acquire some recognition from the blog owner first. The easiest way to try this is always to take a week or two and comment on their latest posts. You’ll get bonus points for sharing those posts on Twitter too – just be sure to add the blog owner’s @username on Twitter. In this way, if you pitch your guest post, you won’t be a complete stranger.
The final thing you should do before contacting the blog owner is look at the guest posting guidelines, if applicable, and follow them closely. Does the blog owner would love you to pitch a concept or actually submit a complete post? What format can they want it in? Do they really would like you to produce your account and enter it into WordPress? They are things to find out in advance before you contact the blog owner.
As a blogger who receives daily guest post pitches, nothing turns me from an email over ones starting with Dear Sir or Madam, Dear Webmaster, On the owner of Kikolani.com, or simply Hi. Somewhere around the blog you will be going to contact would be the name in the blog owner. You may have to ferret around for this around the about page or on one of the blog’s social websites accounts, but it is probably out there. Believe it is, and then use it to get started on the email.
Keep in mind the part about seeing who guest bloggers have your target blog? Some blog owners are particular about only allowing other bloggers to submit guest posts on his or her sites. Should you seen that most guest bloggers are bloggers themselves, then you might want to introduce yourself as being a blogger at (insert your own or business blog here). You could be an entrepreneur about the side – just give attention to your blogging skills first.
Be sure you include why you should be a guest blogger. Put in a few links to posts you may have published elsewhere, as well as your own blog. Preferably opt for posts that have a great amount of social engagement and so the blog owner will see your potential value making use of their audience.
The best way to Pitch a Guest Post Idea
In the event the guest post guidelines have you submit a subject idea, then (according to your homework of previously popular posts), pitch a few different ideas so the blog owner has some to choose from.
One of several common queries about guest blogging is if you should be making use of your best content for your very own blog or perhaps for your guest posting. It truly is determined by the caliber of the blog you are submitting your content to. When the blog has outright 900 word posts with plenty of screenshots, your post should be similar. When the blog has outright posts with 500 words or less with just one single image, after that your posts (again) needs to be similar. Listed here are other good strategies for making your guest post as awesome as is possible.
The first thing to remember regarding a great guest post is that it will not be relating to your business, your products, or perhaps your services. Guest posts needs to be valuable resources – not advertisements! Any information regarding your business and related items must be reserved for the article author bio. Occasional mentions, stories, or examples are OK to illustrate a point, but a lot of the post needs to be focused entirely on something besides your business.
Look into posts on your own target blog. Can they use a great deal of headers, bolded text, images, quotes, or another special formatting? Ensure that your post has similar elements to fit other posts on the website.
Show the blog owner you are aware their content by including a few internal links to a selection of their posts. The simplest way to do this is always to execute a Internet search for site:domain.com intitle:keyword. This will bring you their top posts on the particular keyword to help you link that post for the keyword with your post. Also, should you mention any sort of products, books, etc., make sure to hyperlink to those too (assuming it’s not self-promotional).
At the end of your amazing guest post, be sure you include a call to action for comments. The greater number of discussion your post generates, the more effective!
The way to Craft an excellent Guest Bio
The main component of guest blogging (for you) will most likely be your guest post bio. Normally, this is the only real place you should include self-promotion links back aimed at your website, blog, product, service, book, etc. What you write in this particular section is determined by your guest blogging goals.
In case your goal is to obtain good backlinks, just be sure your bio includes a link back to your website along with your target key phrases so you are common set.
Should your goal is to obtain traffic back aimed at your website, then you should consider that you want that website visitors to go. Depending on the subject of your guest post and also the audience of your blog you place it upon, you should send website visitors to a custom landing page or page with regards to a specific product / service.
In case your goal is usually to increase followers for your social accounts, accomplish this with the help of a line towards the end of your bio that says “Follow me on (insert your top social media and link here).”
If you’re aiming to become regular reason for your blog, or perhaps want the blog owner to brag regarding what a fantastic guest blogger you happen to be, then make sure you do your best to enhance your post to popularity using your own audience. The blog owner will adore it should you send new readers their way. Also, make sure to reply to your comments. That will go a long way if you are endeavoring to build authority with your industry.
When the goal is traffic, the outcome of the guest blogging should really be measured. The best way to try this is always to create a sophisticated Segment in Google Analytics. You can discover how to create dexrpky09 Advanced Segment on this page on how to discover which online marketing strategy drives the best traffic. You just need one segment using the source dimension with multiple statements for every single domain which you have guest blogged for – you can have as much as 20 or statements per Advanced Segment. Mine seems like this…
Applying this, it is possible to view all your Google Analytics data depending on referrals through your guest posts. It will help you determine the achievements of your entire guest blogging strategy with regards to getting traffic and making conversions. If you’re not sure the best way to track conversions, see this post on getting actionable data to learn how to set up goals.
Finally, don’t forget that guest blogging might be a two way street. It’s tough to take care of your own blog content while guest posting on a great deal of other blogs. So be sure to open an invitation for guest bloggers to publish by yourself blog. By doing this, you can preserve fresh content by yourself blog, add a new perspective for the audience, and hopefully get new readers from the guest blogger’s community. It’s a win-win situation!
Would you use guest blogging in your online marketing strategy? What other things do you suggest for the business planning to improve their guest blogging success?